vacancy senior online marketer. b2b, zoetermeer

As senior online marketer you will be in the lead of our online marketing channels and responsible for running all advertising and email/CRM (+ next steps on marketing automation) to build the brands, generate webtraffic & grow (e-commerce) sales. With our Money Handling solution products, we are the market leader in Europe and expanding in the USA market.

senior online marketer

You will focus on improving our digital presence by setting up and executing our online marketing activities. Short term, Performance marketing is your most important channel, but looking into new opportunities like growing email marketing is also high on the agenda. But there will be more new and exciting online marketing projects that you can pick up to make an impact on our growth.

You are part of the digital marketing team and report to the Head of International Marketing & E-commerce. You will work closely with the e-commerce managers, content specialists, graphic designers, country sales and the product team. For the execution you will manage the partnership with our online marketing agencies. (Europe and USA).

This asks for a senior online marketing professional with a broad scope and knowledge, with vision and a pragmatic approach, preferably international experience, great project management skills and the ability to oversee the bigger picture. The floor is yours to make an international impact and build a strong digital presence of our brands.

duties and responsibilities

Digital advertising (Google ads, Google Shopping & Marketplaces)

  • Set-up and implement digital marketing & media strategy.
  • Managing advertising agency that is running SEA campaigns to generate traffic and sales.
  • Managing advertising agency that is running other advertising (potential) channels, such as Display, LinkedIn, YouTube, and Affiliate.
  • Managing (focus on advertising part) Marketplaces agency that is running Amazon and (potential) other marketplaces.
  • Managing our large media budget; both Branding & Performance budget.
  • Other projects related to digital advertising, such as cookieless area.

 Onsite channels like SEO, CRO and UX

  • Together with the e-commerce manager and webcontent specialist you will optimize the customer journey
  • Share vision and ideas to innovate and grow online presence
  • Create and assuring alignment and consistency with our overall online strategy

Email (CRM) & Marketing automation

  • Setting-up and optimizing email marketing campaigns
  • Setting-up and optimizing automated flows e.g. (onboarding & engagement program).
  • Implement our new Email (CRM) and Marketing automation tooling.
  • Manage and execute Email (CRM) and Marketing automation roadmap.
  • Set-up and implement 1st party data approach.

key competencies

  • Analytical
  • Commercial
  • Customer Centric
  • Project management skills
  • Stakeholder management

qualifications

  • Higher Vocational Education (HBO) in Marketing or related.
  • 5+ years of online marketing experience, both advertising and Email/CRM.
  • Strong understanding of technical requirements for marketing tools
  • Experience with managing online marketing agencies.
  • Experience with large media budgets
  • Strong communicator in English language, both written and verbal.
  • Living in the Netherlands.