vacancy online marketer. safescan, zoetermeer

As Online marketer at Safescan you will be responsible for running all advertising and email (CRM) & Marketing automation to build the brands, generate webtraffic & grow (e-commerce) sales. Our products are the market leaders in Europe in Money Handling solutions

online marketeer

You will focus on improving our digital presence by setting up and executing our online marketing activities. SEA is your most important channel for the short term and setting up email marketing is also high on the agenda. But there will also be some new and execiting online marketing projects that you can pick up from scratch!

You are part of the marketing team and report to the Head of Marketing & E- commerce. You will work closely together with the e-commerce managers, content specialists, graphic designers, country sales and the product team. Also, you will work closely together with our online marketing agencies. (Europe and USA).

This askes for an online marketer with a broad scope and knowledge, international experience, great project management skills and the ability to oversee the bigger picture. The floor is yours to make an international impact and build a strong digital presence of Safescan.

duties and responsibilities

Digital advertising (Generating traffic to Safescan.com & Sales on Amazon)

  • Set-up and implement digital marketing & media strategy.
  • Managing advertising agency that is running SEA campaigns to generatetraffic and sales.
  • Managing advertising agency that is running other advertising (potential)channels, such as Display, LinkedIn, YouTube, and Affiliate.
  • Managing (focus on advertising part) Marketplaces agency that is runningAmazon and (potential) other marketplaces.
  • Media budget management; management of both Branding & Performancebudget.
  • Other projects related to digital advertising, such as cookieless area.

email (CRM) & Marketing automation

  • Setting-up and optimizing marketing emails.
  • Setting-up and optimizing automated flows e.g. (onboarding & engagementprogram).
  • Implement new Email (CRM) and Marketing automation tooling.
  • Manage and execute Email (CRM) and Marketing automation roadmap.
  • Set-up and implement 1st party data approach.

key competencies

  •  Analytical
  •  Commercial
  •  Customer Centric
  •  Project management skills
  • Stakeholder management

qualifications

  •  Higher Vocational Education (HBO) in Marketing or related.
  •  5+ years of online marketing experience, both advertising and Email/CRM.
  •  Strong understanding of technical requirements for marketing tools
  •  Experience with managing online marketing agencies.
  •  Strong communicator in English language, both written and verbal.
  •  Living in the Netherlands.

would you love to know

  • What Safescan is all about
  • Everything about all the current job openings
  • How current employees experience working at Safescan.

Check it out here