• Full Time
  • Overal
  • 3 maanden geleden geplaatst

Global Performance Marketing Lead. AS Adventure Group, Pijnacker.

The AS adventure group is currently developing it’s organization structure in a way that we leverage our scale. As a result we aim for balancing the local and shared (group) responsibilities and activities - as we historically had a complete local (country specific) set up, the current direction is that we aim for setting up more shared activities. One of those is our online marketing channels. As a result we are looking for a global performance marketing lead.

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Four brands, one vision. We are a team of passionate experts with a shared love of the outdoors. We believe that people are happier outside. Our mission is to inspire and support customers to actively get outside by delivering unrivalled expertise and quality products from the best brands. We want to make it easy, fun and exciting to shop with us. Most of all, we inspire adventure.

For our global team we are looking for a Global Performance Marketing Lead.

The job

The AS adventure group is currently developing it’s organization structure in a way that we leverage our scale. As a result we aim for balancing the local and shared (group) responsibilities and activities – as we historically had a complete local (country specific) set up, the current direction is that we aim for setting up more shared activities. One of those is our online marketing channels. As a result we are looking for a global performance marketing lead.

What can he / she expect:

  • Helping to develop an organization across the countries that
  • – Balances the best of breed between shared and local;
    – Balances the best of breed between internal and outsourced (via an agency)
    – Realizes the above with the highest quality to the lowest costs – so optimizes the ROI

  • Develops a shared ecosystem based on shared agency(/ies), KPI’s, reporting and tooling;
  • Develops a set of clear guidelines;
  • Based on the above develops and coaches the team to a true center of excellence – with a culture of performance and learning;
  • Taking ROI to the next level, by:
  • – Replaces sales metrics by margin metrices where it comes to ROI optimizations;
    – Including per unit costs and ROPO into the bidding algorithm in order to drive profitability and share of traffic
    – Improving ROI by working closely together with ecom / UX teams on landing page optimization

  • Maximizes the share of non (low) paid traffic by SEO and loyalty based direct / brand search
  • Get the most of our agency or changes to a better suited agency if needed.
  • The candidate

  • Online Marketing Channels. You have indepth knowledge of all online marketing channels and can provide an inspiring vision for the group.
  • International. You should know how to handle working with different countries, markets and departments.
  • Entrepreneurship. Cliche, but true. As a global visionary, we need you take the lead and think like an entrepreneur.
  • Working experience. A proven track record in Online Marketing, preferably in retail.
  • What we offer

  • Lots of freedom and responsibility.
  • Working with an international team across 4 countries.
  • Salary that fits your ambitions.
  • Being responsible for multiple brands within A.S. Adventure.
  • Impact: online will become a big part of the experience.
  • Contributing to a rapidly expanding market.
  • Flexibility. You will be at HQ Antwerp (Hoboken) for 1 or 2 days a week and partly stationed in Pijnacker (or at home).
  • Four brands, one vision. We are a team of passionate experts with a shared love of the outdoors. We believe that people are happier outside. Our mission is to inspire and support customers to actively get outside by delivering unrivalled expertise and quality products from the best brands. We want to make it easy, fun and exciting to shop with us. Most of all, we inspire adventure.

    For our global team we are looking for a Global Performance Marketing Lead.

    The job

    The AS adventure group is currently developing it’s organization structure in a way that we leverage our scale. As a result we aim for balancing the local and shared (group) responsibilities and activities – as we historically had a complete local (country specific) set up, the current direction is that we aim for setting up more shared activities. One of those is our online marketing channels. As a result we are looking for a global performance marketing lead.

    What can he / she expect:

  • Helping to develop an organization across the countries that
  • – Balances the best of breed between shared and local;
    – Balances the best of breed between internal and outsourced (via an agency)
    – Realizes the above with the highest quality to the lowest costs – so optimizes the ROI

  • Develops a shared ecosystem based on shared agency(/ies), KPI’s, reporting and tooling;
  • Develops a set of clear guidelines;
  • Based on the above develops and coaches the team to a true center of excellence – with a culture of performance and learning;
  • Taking ROI to the next level, by:
  • – Replaces sales metrics by margin metrices where it comes to ROI optimizations;
    – Including per unit costs and ROPO into the bidding algorithm in order to drive profitability and share of traffic
    – Improving ROI by working closely together with ecom / UX teams on landing page optimization

  • Maximizes the share of non (low) paid traffic by SEO and loyalty based direct / brand search
  • Get the most of our agency or changes to a better suited agency if needed.
  • The candidate

  • Online Marketing Channels. You have indepth knowledge of all online marketing channels and can provide an inspiring vision for the group.
  • International. You should know how to handle working with different countries, markets and departments.
  • Entrepreneurship. Cliche, but true. As a global visionary, we need you take the lead and think like an entrepreneur.
  • Working experience. A proven track record in Online Marketing, preferably in retail.
  • What we offer

  • Lots of freedom and responsibility.
  • Working with an international team across 4 countries.
  • Salary that fits your ambitions.
  • Being responsible for multiple brands within A.S. Adventure.
  • Impact: online will become a big part of the experience.
  • Contributing to a rapidly expanding market.
  • Flexibility. You will be at HQ Antwerp (Hoboken) for 1 or 2 days a week and partly stationed in Pijnacker (or at home).
  • Geïnteresseerd?

    Kiki Verhoeven06-46316309
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