CRO Specialist. Fashion, Amsterdam

As the CRO specialist the main goal is to plan and execute data driven optimizations on all digital channels (web, app, instore). You are responsible for the CRO roadmap and execution of all Digital channels, optimizing the digital customer journey, and finding data-driven opportunities to increase conversion.

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Do you want to combine your CRO skills with your passion for Fashion? Then, we might be looking for you as our new CRO Specialist!

CRO Specialist

As the CRO specialist the main goal is to plan and execute data driven optimizations on all digital channels (web, app, instore). You initiate hypothesis-driven A/B tests with the aim of improving visitor to buyer conversion and you know how to translate data into comprehensible visualizations using Google Analytics, Tableau or a similar program.

Responsibilities

  • Responsible for the CRO roadmap and execution of all Digital channels
  • Optimize the digital customer journey for millions of users across the globe
  • Find data-driven opportunities to increase conversion for web, app and instore digital touchpoints
  • Report and present data into comprehensible visualizations with clear business cases
  • Challenge Digital roadmap initiatives with data-driven insights
  • Strategical internal partner for quantitative and qualitative customer behavior/feedback

Qualifications

What are the minimum requirements & qualifications of the candidate to successfully perform the job?

  • Bachelor or Master’s degree
  • At least three years of experience in web analytics and/or website optimization
  • Extensive experience in Google Marketing Platform (Google Analytics 360, Google Tag Manager 360, Data Studio)
  • Experience with A/B testing tools like Qubit, Sitespect, VWO, Optimizely, Google Optimize
  • Experience with optimization tools like Hotjar, Usabilla, Mopinion
  • Preferred (but not a must) experience and/or affinity with JavaScript, SQL, BigQuery
  • Ability to work effectively in a fast-paced, rapid changing environment
  • Ability to work independently with little supervision

Skill Set

  • Analytical skills
  • Self-starting
  • Data-driven
  • Customer and solution oriented
  • Strong communication and reporting skills
  • Willingness and ability to learn new processes and systems

Teams

  • Part of a multidisciplinary Digital Business Development team and reporting directly to the Business Development & Operations Manager E-commerce
  • Works closely with 2 Product Owners, UX designer and Frontend developer
  • Contact person for internal E-commerce and Business analysts
  • Contact person for our CRO partner and A/B testing software supplier

 

 

 

 

Do you want to combine your CRO skills with your passion for Fashion? Then, we might be looking for you as our new CRO Specialist!

CRO Specialist

As the CRO specialist the main goal is to plan and execute data driven optimizations on all digital channels (web, app, instore). You initiate hypothesis-driven A/B tests with the aim of improving visitor to buyer conversion and you know how to translate data into comprehensible visualizations using Google Analytics, Tableau or a similar program.

Responsibilities

  • Responsible for the CRO roadmap and execution of all Digital channels
  • Optimize the digital customer journey for millions of users across the globe
  • Find data-driven opportunities to increase conversion for web, app and instore digital touchpoints
  • Report and present data into comprehensible visualizations with clear business cases
  • Challenge Digital roadmap initiatives with data-driven insights
  • Strategical internal partner for quantitative and qualitative customer behavior/feedback

Qualifications

What are the minimum requirements & qualifications of the candidate to successfully perform the job?

  • Bachelor or Master’s degree
  • At least three years of experience in web analytics and/or website optimization
  • Extensive experience in Google Marketing Platform (Google Analytics 360, Google Tag Manager 360, Data Studio)
  • Experience with A/B testing tools like Qubit, Sitespect, VWO, Optimizely, Google Optimize
  • Experience with optimization tools like Hotjar, Usabilla, Mopinion
  • Preferred (but not a must) experience and/or affinity with JavaScript, SQL, BigQuery
  • Ability to work effectively in a fast-paced, rapid changing environment
  • Ability to work independently with little supervision

Skill Set

  • Analytical skills
  • Self-starting
  • Data-driven
  • Customer and solution oriented
  • Strong communication and reporting skills
  • Willingness and ability to learn new processes and systems

Teams

  • Part of a multidisciplinary Digital Business Development team and reporting directly to the Business Development & Operations Manager E-commerce
  • Works closely with 2 Product Owners, UX designer and Frontend developer
  • Contact person for internal E-commerce and Business analysts
  • Contact person for our CRO partner and A/B testing software supplier

 

 

 

 

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Kiki Verhoeven 06-46316309
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