While working across the digital eco-system (CRM, analytics, SEO/SEA, social, E-Commerce) you drive the most powerful digital marketing practice in the industry, and you aim to build synergies, scale, and innovation in order to meet company business goals.
- An innovative and passionate digital, new media executive who delivers cutting-edge, customer-centric experiences with a focus on digital strategy, campaign planning, and customer relationship management.
- Passionate about driving disruptive growth via optimizing customer journeys across touch-points, regions, and online marketing channels, fully leveraging the latest digital technologies.
- This role asks for a clear vision and extensive leadership skills. You have the ability to inspire, motivate and let people grow.
- with impact on both online and offline sales, with an omnichannel approach.
- An outstanding track record of formulating and delivering acquisition, retention, and conversion strategies, driving business transformation through customer and product revenue growth, program optimization, and leadership of highly skilled teams.
- Develop online strategies to drive financial results by maximizing sales, margin, and inventory turnover.
- Initiate and implement the direct-to-consumer communication strategy in order to boost traffic to the webshops and stimulate (brand) activation
- Provide and implement a comprehensive and effective CRM / Loyalty strategy in order to gain maximum ROI
- Managing relationships with leading digital marketing and technology companies to ensure that digital is at the core of all marketing activities within the organization.
- Solving complex problems across digital marketing channels and communicating an inspired vision that mobilizes teams to execute well-crafted plans and deliver break-through growth.
- Manage internal relationships with company leaders in e-com and marketing and regions like the US, SA, Japan.
- Be the catalyst for the adoption of best in class digital practices
- Own KPI’s which define your success metrics and deliver against them.
- Lead a team of 10 digital marketeers and CRM specialists and develop them into future digital marketing leaders.
- Exceptional knowledge and vision on all digital marketing channels
- Extensive experience in CRM technology, implementation, and data enrichment
- Team building, motivation, and development
- Leadership experience on an international level, both agency and industry
- Strong business impact orientation, results, and analytical focused
- Strong relationship management and communication skills on various organizational levels
- Strategic thinking and “entrepreneurial” mentality
- Partnering and collaboration approach both internal and external